At the end of last year I took stock of what was a very busy and fulfilling year both personally and professionally and asked myself what I could change to make it better in 2012. What I decided is that I needed a better work/life balance and to somehow find a way to work less hours and spend more time at home – having children really changes your perspective on life!.
In the busy months I was spending up to 70hrs a week working 7 days and that’s just neither healthy or sustainable so I decided big changes were necessary in 2012. We started the ball rolling late last year with a business coaching session to help work out the direction of the business and where we were headed. The last 4 or so years we have been roughly 65% weddings and 35% portraits and we have decided to flip that to be roughly 30% weddings and 70% portraits. Big change I know but one I am really looking forward to.
I love photographing weddings but doing 45+ a year plus portraits plus running a business really does take it’s toll. When I shoot a wedding I invest quite a lot of time and energy into each one with meetings, pre wedding shoots etc to make sure that each couple gets a unique and amazing experience. Now I don’t want to compromise this so instead of changing our systems and style I am cutting back the amount of weddings I do.
Now doing more portraits is a challenge that I can’t wait to sink my teeth into with the help on Sarah who came on board late last year. We have already photographed heaps of families, couples , pets etc and seeing the finished works of art leave the studio is a great feeling.
We have some big news to share in the not to distant future about the portrait side of the business and it will be announced here first once it is all finalised.
With the way Facebook is being used these days I am going to keep the blog going for general musings, thoughts, news and personal posts. If you want to see our latest shoots etc on a weekly basis go check out our facebook page
No post is complete without a photo so below is one of a recent portrait shoot I photographed
This is why I love my job, this is the third shoot I have done for the Hoen family – one for each of the girls when they were 18mths old. They are all beautiful and unique in their own way, this image for me captures each of their different personalities in the one photo – love it!